This issue of Pravasi Indians comes to you in a refurbished format, with a new look and feel, enriched with new sections focusing on lifestyle,
which includes food, fashion, well-being, and a lot more. The lifestyle section will share with Indians living abroad the changes that are taking
place in India, changes in tastes, trends and views. Sometimes, Indians who left the country several years ago still harbour the old perceptions
which prevailed then. But times change and the country has undergone a transformation for both better and worse. There are improvements and challenges, achievements and failures. So, Pravasi Indians will provide you vivid glimpses of the changes taking place in the daily lives of people. You will get to feel the pulsating excitement spreading across the nation. Remember, hallowed India has the world’s largest population of youth. This section will keep you abreast with this segment of Mother India.
You must have heard of the Canadian media theorist’s pithy formulation, ‘Medium is the message’. It has become a cliché almost 60 years after it was coined. But there is an underlying truth which retains the freshness of its insight. The form in which anything is presented is not a mere external wrapping. The external form helps in understanding the intent and the meaning of what is being conveyed. That is why the design of the clothes we wear, of the houses we live in and the cities we inhabit convey their own messages. That is why we seek clothes that fit the occasion, houses that create the right ambience and cities that help us live meaningfully.
Design has the same significance in magazines and newspapers. It shows up what we are trying to convey. You will find the truth of this as you turn the pages designed by Pankaj Bhatia, look at the pictures, and delight in the fonts used for headlines and the text of the articles. All this will enhance the enjoyment of reading the magazine.
Pravasi Indians is connecting you to the India of today, while reminding you of eternal India. It is also connecting you to Indians in other parts of the globe. We will not claim that we have succeeded in creating this global connect of all Indians. But that is where we are heading.
Happy reading Pravasi Indians!
