REVEALED BY BOOKING.COM
People around the world are feeling overwhelmingly more optimistic about travelling in 2023 compared to 2022 and, despite some current instability felt globally, nearly 72% report that travelling will always be worth it. The mood is shifting from one of hopeful uncertainty to bold adaptability. If 2022 was about the triumphant return of travel, 2023 will be about creatively reimagining it amidst the chaos. Nothing will be off-limits and everything is on the menu as everyone seeks to find the right balance in a world of contradictions.
To understand how travel will be reimagined in 2023, Booking.com commissioned research with more than 24,000 travellers across 32 countries and territories including India, combining it with its insights as a leading digital travel platform to reveal seven emerging travel predictions.
Some key findings on the emerging trends for the coming year are:
• 64% of Indian travellers are looking for ‘off-grid’ style vacations to escape from reality and using travel as an opportunity to learn survival skills or even prepare for an apocalypse.
• 70% of Indian travellers are keen to embark on a multi-day VR travel experience as virtual vacations enter the Metaverse.
• 71% of Indian travellers are looking forward to experiencing ‘out of comfort zone’ travel that pushes them to the limits.
• Nostalgic getaways that provide the thrill of reliving the glory days and harken back to simpler times are top of the travel wish list for almost 95% of Indian travellers.
• 63% of Indian travellers will be taking a less conventional approach to wellness by seeking serenity at a silent retreat.
• 68% of the Indian workforce is looking forward to their employer planning a ‘real life’ work trip to bring people together and build team camaraderie away from the office.
• While investing in a vacation remains a top priority for Indians, being budget conscious is key, with 75% of Indian travellers seeking more bang for their buck.
